Tuesday, June 3, 2014

Wednesday Whiskey Launch

For a long time I have wanted to do a post about what probably is my favorite gentlemen's store in Ghent; "Don". The shop is on my route to law school so I pass by it at least twice a day. In the beginning, I was often contemplating about going in. Until an Instagram conversation between Aude (shop assistant), Elfi (GlamAtHeart) and me, finally dragged me in. I instantly bought a crisp white shirt and have been a friend an loyal costumer ever since, taking people on DON shopping trips whenever I can. 

So when I got the invite for the launch of shoe brand "Wednesday Whiskey", I was very pleased, for it meant I could kill two birds with one stone; Finally write about the store, AND discover a new brand.

So, what about Wednesday Whiskey.. Strange name for a shoe brand, isn't it? That's what I thought. So I asked founder Marijn Verschure for a moment of his time and fired some questions his way.

I learned the idea for the brand was founded on a rainy Wednesday night during a Dublin Whiskey trip with friends. Quite a story to set the tone, right? And it gets better. Marijn explained he is dedicated to creating the shoes in the most environmental-friendly way as possible. His offices, for example, run on 100% clean energy. And the shoe boxes are folded by hand, without using any glue.

The Wednesday Whiskey collection is manufactured in a small factory, outside of Porto. That way they can keep a close eye on the product itself, but also on the working conditions of the craftsman. That's what I call a conscious shoe.

Wednesday Whiskey is now collaborating for limited edition collections with famous Whiskey Brands. You buy a pair of shoes, and get a bottle of Whiskey for free in the box. Each pair is numbered since only a few hundred of each style have been made. 

The collection is available in sizes 41-46, in selected stores. 

Vist the website for more information; wednesdaywhiskey.com 
Visit DON at Henegouwenstraat 8, Ghent. dongent.be

Thanks DON and Wednesday Whiskey for the invite!
And thank YOU for reading! :)

Monday, May 12, 2014

Press Days FW14 + Give-Away

Every season, I try to apply a different approach to my covering of the Press Days. I’ve done it organized by agency, by clothing category, by trend.. But this time I think I will just throw a bunch of things I liked at you. And then it is your turn to decide what will be the key pieces for next winter.  If you tell me in a comment which piece you think will be big next winter or which piece you really like and why, you could win a gorgeous Essentiel cap worth 40€!

Scotch & Soda

Fratelli Rossetti

Scotch & Soda

Scotch & Soda

Scotch & Soda





Fred Perry

Sock You


LN knits


An Buermans

Mieke Dierickx 
Maison Michel

Franklin & Marshall

Just in Case


Patrizia Pepe

Patrizia Pepe

Aigle x Liberty London

Edith & Ella

Supreme Being

Original Eskimo

As you can see, I really likes the Scotch & Soda collection. I wanted nearly every piece.

Now which pieces do you like? Tell me in a comment, and like my fb-page (if you haven't already) and maybe you'll be the lucky winner of this Essentiel cap! The winner will be announced sunday 25th on the facebook page. Good luck, and thanks for reading!

Wednesday, April 9, 2014

How To Event; the JuliaJune way

Last Tuesday was the highly-buzzed-about presentation of the JuliaJune FW14 collection. And a special presentation it was.. It was held in the little piece of Ghent history that is bakery Fevery. As you probably know, Fevery decided to close shop after 65 years. 

The brand opted for this space because it was a great way to mark the transition from history to future; this August, JuliaJune will take over the building and give it a new life as a concept store.

Now firstly, I want to take the time to congratulate the entire team on their work. It was an event like few I have seen before. Most brands and agencies have taken up the tendency to act as mass producers of events. Every single one looks and feels the same. But not this one. 

Neither costs nor energy were spared to make sure all guests had a great evening. No cava, but champagne. No lousy playlist, but an awesome real life DJ. And no scruffy cheap goodie bags, but a crazy Tshirt that was created just for the occasion. You know me, I won't shut up if I am disappointed. But when I enjoy something, I will tell it too.

I felt like they wanted me there, and I am sure the other bloggers, stylists and journalists felt the same way. This is an event I write about with pleasure, and a smile on my face from the memories still lingering in my mind. Does that sound fatuous? Ah well.. ;)

Owner of the brand Dorine Tanghe, blogger Tiany Kiriloff, actress Lize Feryn

About the collection; Season after season, the direction in which JuliaJune will grow becomes more clear. The first two collections were rather 'open', in a way that their were a few different takes on young feminine style. Some pieces were daring, others were cosy and sweet. Now it is more edgy and high fashion. More naughty and 'look-at-me'. 

And that we like. There are already way to many sweet girly brands.
I will be featuring more clothing pictures in my general post about the press days.

Thank you for reading!
Thanx JuliaJune for the invite!