For a long time I have wanted to do a post about what probably is my favorite gentlemen's store in Ghent; "Don". The shop is on my route to law school so I pass by it at least twice a day. In the beginning, I was often contemplating about going in. Until an Instagram conversation between Aude (shop assistant), Elfi (GlamAtHeart) and me, finally dragged me in. I instantly bought a crisp white shirt and have been a friend an loyal costumer ever since, taking people on DON shopping trips whenever I can.
So, what about Wednesday Whiskey.. Strange name for a shoe brand, isn't it? That's what I thought. So I asked founder Marijn Verschure for a moment of his time and fired some questions his way.
I learned the idea for the brand was founded on a rainy Wednesday night during a Dublin Whiskey trip with friends. Quite a story to set the tone, right? And it gets better. Marijn explained he is dedicated to creating the shoes in the most environmental-friendly way as possible. His offices, for example, run on 100% clean energy. And the shoe boxes are folded by hand, without using any glue.
The Wednesday Whiskey collection is manufactured in a small factory, outside of Porto. That way they can keep a close eye on the product itself, but also on the working conditions of the craftsman. That's what I call a conscious shoe.
Wednesday Whiskey is now collaborating for limited edition collections with famous Whiskey Brands. You buy a pair of shoes, and get a bottle of Whiskey for free in the box. Each pair is numbered since only a few hundred of each style have been made.
The collection is available in sizes 41-46, in selected stores.
Vist the website for more information; wednesdaywhiskey.com
Visit DON at Henegouwenstraat 8, Ghent. dongent.be
Thanks DON and Wednesday Whiskey for the invite!
And thank YOU for reading! :)